This short document should only take 5 -10 minutes to complete. It will help you to identify the key assets within business relating to the product / service being analysed. It may be useful to complete this before an internal meeting or before meeting a customer or client.

This document is similar to the document from Workshop 2. It will help you to carry out a more in depth analysis on your own products / services or those of your customers or clients.

Just complete the first fours boxes in this document. You can complete the rest of the document in Module 3.

This document provides an in-depth explanation of a Key Asset Map.

This document provides and in-depth explanation of Functional Strategies

This is the word format version of the Pre-Meeting Analysis Document for Module 2. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services

This is the word format version of the In-depth Analysis Document for Module 2. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services.

This is the word format version of the Overview Document. You can amend and save this document to you own system and make a copy for each of your products / services.

Full details of the books and articles referred to in Module 2.