The Lifelong MBA®

Mini-MBA

Welcome to the Mini-MBA
Watch the videos below to see how the course is structured

Intro Learn Apply Transform

Learn

Video 1.0

Duration: 3 minutes 3 seconds

Course Overview

This introductory video provides the background to the Mini-MBA course and explains what you will learn from it.

1
Video 1.1

Duration: 9 minutes

Course content and structure

This video explains the Modern Theory of Business Strategy and The Three Layers of Strategic Analysis and in so doing it sets out the content and structure of this bite-sized MBA course.

2
Video 1.2

Duration: 3 minutes 26 seconds

How to very quickly analyse any Industry (Part 1)

This video is the first of three parts where we start to examine how to analyse an industry. Have a go at the exercise at the end of this video and try to list the 10 industries in order of their profitability. Click here to download the relevant worksheet. Answers will be provided at the start of the next video.

3
Video 1.3

Duration: 10 minutes 20 seconds

How to very quickly analyse any Industry (Part 2)

In this video we start to look at the 5 forces that determine the profitability of an industry. These are referred to as Porter's 5 Forces. We initially focus on the first 3 forces: (1) The Influence of Customers (2) Influence of Suppliers and (3) Intensity of Competition.

4
Video 1.4

Duration: 15 minutes 4 seconds

How to very quickly analyse any Industry (Part 3)

Here we concentrate on the final two forces that determine profitability: (4) The Availability of Alternatives; and (5) The Ease of Market Entry. This completes our look at how to carry out an industry analysis. This is Step 1 and is the first step we always go through in developing strategy for any business.  Complete the corresponding Interactive Worksheet to apply the concepts to your own business. 

5
Video 1.5

Duration: 11 minutes 24 seconds

How to use an industry analysis to develop strategy

Having determined how to quickly analyse an industry in videos 1.2 - 1.4, in this video we start to consider how we can use this information to identify the best strategies for an organisation.

6
Video 1.6

Duration: 4 minutes 42 seconds

Next Steps

This is the final video in Module 1. Here we briefly set out the various additional steps that a business must go through before it can develop the best strategies possible. These steps will form the basis for the rest of the course and will be covered in quite some depth in Module 2 and Module 3. Once you have watched this video please move onto the Apply element of Module 1. This is where you will begin to consider how you can apply the concepts taught in Module 1 to analyse your own industry.

7

Apply – Business: Use these resources to develop a strategy for your business

Workshop

Business: Worksheet 1

This worksheet has been designed to help you to apply the concepts taught in Module 1 to your own business by identifying the critical factors for success within your market. 

 

Whilst you may complete the worksheet on your own, we would encourage you to complete it with your colleagues enabling you to develop your strategies collabortiatively.  

Worksheet 1

Workshop Video 1

Workflow

Business: Workflow Resources 1

These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents amd project documentation. These materials have been designed to ensure the concepts taught in Module 1 become embedded in your day-to-day work.

Workflow Resources 1

Workflow Video 1

Apply – Professional Services: Use these resources if you are a professional advisor

Workshop

Professional Advisor: Worksheet 1

This worksheet has been designed for professional advisors help you apply the concepts taught in Module 1 to your own business and to your clients enabling you to:

  • Have more engaging conversations with your clients;
  • Ask them more substative questions;
  • Home in on the key commerical issues faced by your clients;
  • Uncover new issues; and
  • Align professional advice to client strategy.

Worksheet 1

Workshop Video 1

Workflow

Professional Advisor: Workflow Resources 1

 These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These resource have been designed to help you to apply the concepts taught in Module 1 to gain a deeper understanding of your clients.

Workflow Resources 1

Workflow Video 1

Apply – Public Sector: Use these resources if you work in the public sector

Workshop

Public Sector: Worksheet 1

This worksheet has been designed fo to help you translate the concepts covered in Module 1 for the public sector, enabling you to work more collaboratively with your colleagues and commissioners so as to deliver the best services possible for the end-user.

Worksheet 1

Workshop Video 1

Workflow

Public Sector: Workflow Resources 1

These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These have been designed to help you to apply the concepts taught in Module 1 to the Public Sector.

Workflow Resources 1

Workflow Video 1

Transform

Transform 1

The Transform element in each module has been designed to help you to align your personal goals with your organisation’s strategies.

Personal Development Plan 1

Transform Video 1

Learn

Video 2.1

Duration: 9 minutes 21 seconds

Introduction to the Internal Layer

In this video we establish how we can classify the assets within any business by putting them into specific categories. We also consider why the assets within a business cannot be considered independently of the competitive environment in which that business operates. The Industry Layer and Internal Layer are interrelated.

1
Video 2.2

Duration: 6 minutes 40 seconds

Case Study 1

We apply the principles looked at in Video 2.1 to a case study. This explains how South West Airlines has used its internal assets to overcome its industry forces and thereby become the most profitable short haul airline in the world. This helps us to start thinking about how we can identify the key assets within a business.

2
Video 2.3

Duration: 3 minutes 4 seconds

An Introduction to Step 2

Here we see that having carried out an industry analysis, before we are really ready to select the best strategies for a business or identify the Key Assets that need to be place (in order to execute those strategies) there is actually another step that we need to go through.

3
Video 2.4

Duration: 13 minutes

The Strategy Canvas - Step 2

Our next step is to draw a strategy Canvas (Step 2). This helps us to graphically represent the customer needs that the business seeks to prioritize. We look at several examples of how to draw a strategy canvas. You will be asked to draw a Strategy Canvas in the Apply element of Module 2.  Complete the corresponding Interactive Worksheet to apply the concepts to your own business. 

4
Video 2.5

Duration: 8 minutes 42 seconds

Strategy Selection - Step 3

Now we are ready to select the best strategies for a business from the predefined lists. It is important that the strategies that we select are consistent with the Strategy Canvas. Strategy Selection is Step 3.  Complete the corresponding Interactive Worksheet to apply the concepts to your own business. 

5
Video 2.6

Duration: 11 minutes 27 seconds

Case Study 2

To consolidate the learning we apply all the principles looked at so far on the course to a case study (IKEA). We see that any strategy must be based upon an internal layer properly equipped to execute that strategy otherwise it is nothing more than a marketing slogan or trick shot which is indefensible against the competition and transparent to the customers. 

6
Video 2.7

Duration: 14 minutes 52 seconds

Key Asset Maps and Functional Strategies - Step 4

In this video we see that identifying Key Assets and determining how to put them in place (referred to as Functional Strategies) both form part of Step 4. Once you have watched this video please move on to the Apply element of Module 2.   Complete the corresponding Interactive Worksheet to apply the concepts to your own business. 

7

Apply – Business: Use these resources to develop a strategy for your business

Workshop

Business: Worksheet 2

This worksheet has been designed to help you to apply the concepts taught in Module 2 to your own business by identifying the key assets within your business that can help it to achieve a competitive advantage. 

 

Whilst you may complete the worksheet on your own, we would encourage you to complete it with your colleagues enabling you to develop your strategies collabortiatively.  

Worksheet 2

Workshop Video 2

Workflow

Business: Workflow Resources 2

These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These materials have been designed to ensure the concepts taught in Module 2 become embedded in your day-to-day work.

Workflow Resources 2

Workflow Video 2

Apply – Professional Services: Use these resources if you are a professional advisor

Workshop

Professional Advisor: Worksheet 2

This worksheet has been designed for professional advisors help you apply the concepts taught in Module 2 to your own business and to your clients enabling you to:

  • Have more engaging conversations with your clients;
  • Ask them more substative questions;
  • Home in on the key commerical issues faced by your clients;
  • Uncover new issues; and
  • Align professional advice to client strategy.

Worksheet 2

Workshop Video 2

Workflow

Professional Advisor: Workflow Resources 2

 These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These resource have been designed to help you to apply the concepts taught in Module 2 to gain a deeper understanding of your clients.

Workflow Resources 2

Workflow Video 2

Apply – Public Sector: Use these resources if you work in the public sector

Workshop

Public Sector: Worksheet 2

This worksheet has been designed fo to help you translate the concepts covered in Module 2 for the public sector, enabling you to work more collaboratively with your colleagues and commissioners so as to deliver the best services possible for the end-user.

Worksheet 2

Workshop Video 2

Workflow

Public Sector: Workflow Resources 2

These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These have been designed to help you to apply the concepts taught in Module 2 to the Public Sector.

Workflow Resources 2

Workflow Video 2

Transform

Transform 2

The Transform element in each module has been designed to help you to align your personal goals with your organisation’s strategies.

Personal Development Plan 2

Transform Video 2

Learn

Video 3.1

Duration: 7 minutes 42 seconds

An Introduction to the General Layer

The Future 5 Forces Model - Step 5 (Part 1)

This is the first video in Module 3 and in this video we look at the importance of considering changes that take place in the General Layer in terms of their impact on the Five Industry Forces. This is achieved through the use of The Future Five Forces Model (Step 5 - Part 1).

1
Video 3.2

Duration: 7 minutes 31 seconds

Case Study

We apply the Future Five Forces Model to a case study (Filofax) in order to demonstrate how easy it is to misinterpret the real impact of changes in the General Layer unless such changes are understood in relative terms through the use of The Future Five Forces Model.

2
Video 3.3

Duration: 6 minutes 10 seconds

Further examples of the Future 5 Forces Model

We consider a range of additional examples of the application of the Future Five Forces Model. For example how to properly interpret changes in laws and regulations, economic conditions (where we look at the 3 rules of recessions) and technology. You will be asked to apply the Future 5 Forces model in the Apply element of Module 3.

3
Video 3.4

Duration: 5 minutes 35 seconds

The Future Brand Identity Model - Step 5 (Part 2)

In addition to considering how changes in the General Layer impact on the industry forces we also need to determine how they can disrupt the brand identity of a business by creating new needs that have not been factored into a business's strategies. This is represented through use of The Future Brand Identity Model (Step 5 - Part 2). You will be asked to apply this in the Apply element of Module 3.

4
Video 3.5

Duration: 9 minutes 21 seconds

Responding to Change and Building for the Future

The Resource Based View of Change - Step 6

Here we look at how a business can respond to change in a superior manner to the competition by building on top of its unique set of strengths. This is referred to as the Resource Based View of Change (Step 6). This highlights that because no two businesses are alike, no two businesses should respond in the same way to a change in the General Layer.  Complete the corresponding Interactive Worksheet to apply the concepts to your own business. 

5
Video 3.6

Duration: 10 minutes 56 seconds

Corporate Strategy

The Sweet Spot of Opportunity - Step 7

As well as using our understanding of how to deal with change by building on top of what the business is good at, a business should also use this understanding to identify new markets where it can also succeed based upon its core underlying set of strengths. Identifying where to compete in terms of new products / services and geographical markets is the Corporate Strategy and it is Step 7.  Complete the corresponding Interactive Worksheet to apply the concepts to your own business. 

6
Video 3.7

Duration: 8 minutes 23 seconds

A New Platform for Collaboration

When this step-by-step approach to developing strategy is shared throughout a business it allows a wide range of individuals with different skill sets to work together to develop the best strategies possible. Once you have watched this video please move onto the Apply element of Module 3.

7

Apply – Business: Use these resources to develop a strategy for your business

Workshop

Business: Worksheet 3

This worksheet has been designed to help you to apply the concepts taught in Module 3 to your own business so that you can interpret and respond to change in a superior manner to your competition.

 

Whilst you may complete the worksheet on your own, we would encourage you to complete it with your colleagues enabling you to develop your strategies collabortiatively.  

Worksheet 3

Workshop Video 3

Workflow

Business: Workflow Resources 3

These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These materials have been designed to ensure the concepts taught in Module 3 become embedded in your day-to-day work.

 

Workflow Resources 3

Workflow Video 3

Apply – Professional Services: Use these resources if you are a professional advisor

Workshop

Professional Advisor: Worksheet 3

This worksheet has been designed for professional advisors help you apply the concepts taught in Module 3 to your own business and to your clients enabling you to:

  • Have more engaging conversations with your clients;
  • Ask them more substative questions;
  • Home in on the key commerical issues faced by your clients;
  • Uncover new issues; and
  • Align professional advice to client strategy.

Worksheet 3

Workshop Video 3

Workflow

Professional Advisor: Workflow Resources 3

 These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These resource have been designed to help you to apply the concepts taught in Module 3 to gain a deeper understanding of your clients.

Workflow Resources 3

Workflow Video 3

Apply – Public Sector: Use these resources if you work in the public sector

Workshop

Public Sector: Worksheet 3

This worksheet has been designed fo to help you translate the concepts covered in Module 3 for the public sector, enabling you to work more collaboratively with your colleagues and commissioners so as to deliver the best services possible for the end-user.

Worksheet 3

Workshop Video 3

Workflow

Public Sector: Workflow Resources 3

These resources include a variety of materials including recommended reading lists, pre-meeting analysis documents and project documentation. These have been designed to help you to apply the concepts taught in Module 3 to the Public Sector.

Workflow Resources 3

Workflow Video 3

Transform

Transform 3

The Transform element in each module has been designed to help you to align your personal goals with your organisation’s strategies.

Personal Development Plan 3

Transform Video 3