Duration: N/A
Use this workflow before a client meeting to develop a structured commercial understanding of the client, identify the issues most likely to matter to them, and generate better questions for the conversation.
The workflow applies the Team MBA commercial reasoning methodology. It should not simply produce a generic company summary. It should reason systematically about the client's competitive environment, strategic position, capabilities, the changes affecting its business and potential future opportunities.
Duration: 3 mins 46 seconds
Porter's 5 Forces - Step 1
This video explains how to carry out a Porter's 5 Forces Analysis
Duration: 2 Mins 56 Seconds
Strategy Canvas - Step 2
This video explains how to draw a Strategy Canvas
Duration: 5 Mins 53 Seconds
Strategy Selection - Step 3
This video explains Strategy Selection
Duration: 4 Mins 51 Seconds
Key Asset Maps and Functional Strategies - Step 4
This video explains Key Asset Maps and Functional Strategies
Please see the link below for the Asset Optimization Worksheet
Duration: 4 Mins 43 Seconds
Future 5 Forces and Future Brand identity Models - Step 5
This video explains The Future 5 Forces and The Future Brand Identity Models
Duration: 3 Mins 31 Seconds
The Resource Based View of Change - Step 6
This video explains how to respond to change
Duration: 2 Mins 35 Seconds
Corporate Strategy - Step 7
This video explains The Sweet Spot of Opportunity