This short document should only take 5 -10 minutes to complete and will help you to focus on the key commercial issues impacting relating to the product / service being analysed. It may be useful to complete this 5 - 10 minutes before an internal meeting relating to any product / service provided by your organisation

This document is similar to the document from Workshop 1. It will help you to carry out a more in depth analysis on your products / services.

Just complete the first box in this document in Module 1. You can complete the rest of the document in Module 2 and 3.

This is the word format version of the Pre-Meeting Analysis Document for Module 1. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services.

This is the word format version of the In-depth Analysis Document for Module 1. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services

Just complete the first box in this document. You can complete the rest of the document in Module 2.

Full details of the books and articles referred to in Module 1.