This short document should only take 5 -10 minutes to complete and will help you to focus on the key issues impacting on the relevant industry. It may be useful to complete this 5 - 10 minutes before an internal meeting or a customer / client meeting so that you can consider the key commercial issues they face.

This document is similar to the document from Workshop 1. It will help you to carry out a more in depth analysis on your own products / services or those of your customers or clients.

Just complete the first box in this document in Module 1. You can complete the rest of the document in Module 2 and 3.

This is the word format version of the Pre-Meeting Analysis Document for Module 1. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services.

This is the word format version of the In-depth Analysis Document for Module 1. You can amend and save this document to you own system and make a copy for each of your products / services. This will make it possible for you to develop a real knowledge database in relation to a range of your products / services.

This is the word format version of the Overview Document. You can amend and save this document to you own system and make a copy for each of your products / services.

This reading list provides the full references of all the books and articles referred to in Module 1